Privacy Policy
This Privacy Policy explains how PoppyShell collects, uses, and protects your personal information when you visit or shop with us at poppyshell.com.
1. Who we are
PoppyShell is a trading name of Pattern World Ltd, a company registered in England and Wales under company number 10216430, with its registered office at 31 Monteagle Avenue, IG11 8RB, UK.
If you have any questions about this policy or how we handle your data, please get in touch via our email info@poppyshell.com.
2. What information we collect
Depending on how you interact with our site, we may collect:
- Order information — name, delivery address, billing address, email address, phone number, and the personalisation details you submit for your order (e.g. names, dates, messages)
- Account information — if you create an account, your name, email, and order history
- Payment information — payments are processed securely by Stripe. We do not see or store your full card details; Stripe handles this directly under its own privacy policy
- Marketing information — if you sign up to our newsletter, your email address and marketing preferences, managed through MailPoet
- Technical information — standard website data such as IP address and browser type, collected automatically for site security and functionality
We only collect what’s needed to process your order, run our newsletter (with your consent), and keep the site secure.
3. How we use your information
We use your personal information to:
- Process and fulfil your order, including producing personalised items and arranging delivery via Royal Mail
- Communicate with you about your order (confirmations, delivery updates, and resolving any issues)
- Send you marketing emails, but only if you’ve opted in via our newsletter sign-up form, which uses double opt-in confirmation
- Improve our website and product range
- Meet our legal and accounting obligations (e.g. record-keeping for tax purposes)
4. Who we share your data with
We share your data only where necessary to fulfil your order or run our business:
- Stripe — to process payment securely
- Royal Mail — to deliver your order, which requires sharing your name and delivery address
- MailPoet — to send marketing emails, only for subscribers who have opted in
- Our website hosting provider — to store and run the site
We do not sell your personal data to third parties, and we do not share your data with anyone beyond what’s needed to run our business and fulfil your order.
5. Cookies
Our website uses cookies to:
- Keep your basket and account session working correctly (essential/functional cookies)
- Remember your preferences
You can control or disable cookies through your browser settings, though some parts of the site (like checkout) may not work properly without essential cookies.
6. How long we keep your data
- Order data is kept for as long as required for accounting, tax, and legal purposes (typically 6 years in the UK)
- Marketing data is kept until you unsubscribe or ask us to remove it
- Account data is kept while your account remains active, or deleted on request
7. Your rights
Under UK GDPR, you have the right to:
- Request a copy of the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data (subject to our legal obligations, e.g. order records we must keep for tax purposes)
- Withdraw consent to marketing emails at any time, by using the unsubscribe link in any email or contacting us directly
- Complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been mishandled
To exercise any of these rights, contact us via our email please get in touch via our email info@poppyshell.com.
8. Keeping your data secure
We take reasonable technical and organisational steps to protect your personal data, including using secure, encrypted payment processing via Stripe and restricting access to customer data to what’s necessary to run the business.
9. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The version in effect at the time you use the site or place an order will apply.
Last updated: 11.09.2026